Let me be honest with you.
I’m not a psychologist, neither a developer.
I’m a marketer trying to understand the principles behind the actions of the human beings.
When you are designing a mobile game, the development and the marketing overlap. A lot.
When you are trying to create a game, you need to use persuasion principles and applied them to your mobile games.
What kind of principles?
In today’s case, Persuasion.
Persuasion is the science that investigates the factors that influence you to say Yes.
As you can imagine, any good marketer needs to check the science of persuasion to increase the metrics of the game.
The interesting thing is that there are 6 shortcuts that help people say yes more often, and you can use them too.
These 6 shortcuts are detailed in Influence by Robert Cialdini, this book is a must have to every marketer, designer or PM.
Let’s analyze each of them so you can increase the $$ that your game makes.Continue Reading