I am sure that you have heard listening about programmatic advertising lately.
How can it help you with your video game?
Today you will learn how to enter in this market.
There is an incredible world around it, and it seems like most marketers don’t really understand how it works.
I don’t blame them, it was hard for me to get a good grasp of it too.
Therefore, I think this post will be interesting for a lot of people that wants to understand how this relatively new market works and why it is so important.
What is programmatic advertising?
The simple definition is:
It is the automated process of media buying/selling using technology.Continue Reading