I am Daniel. I am a 29 years old marketer who loves Web Development & Video Games. I am specialized in User Acquisition and Growth. I consider myself lucky for being able to work with amazing people.
I am not a guru. I like to help people understand how to increase the metrics of their websites.
I write in-depth essays about Growth, Web Development and sometimes Video Games.
Actually, I am working as a consultant helping companies increase their revenue.
I was born in Madrid (Spain) in 1988. I had a terrific childhood with supporting parents. Since I was a teenager I had an entrepreneur spirit.
After high school, I decided to study economic. After obtaining my degree, I realized that universities need to renew or die. Universities don’t prepare you for your next job, they just give you a piece of paper that indicates that you were able to work hard to get a degree.
After a couple of years working as a warehouse manager, I quit to go to Canada with my girlfriend. During that time I took the decision to focus on what I want to do with my professional future.
I have been always passionate about understanding why people purchase things.
I started to research the different psychology triggers that make consumer behave the way they do.
I started to look for master´s degree related to marketing and social media. I obtain a master´s degree in Social Media & Community Management, but been honest with you, I have learned more in websites like Hubspot, Quicksprout or Growth Hacker.com than in the master.
Entrepreneur & Leadership
When I was 14 I started selling hardware to my classmates. I found a few eCommerce which sold cheap pieces. I should have started an eCommerce back then.
During the next years, I found myself good at somethings.
I have the ability to get people involve to achieve specific goals.
Always trying to create a win-win situation.
A couple of examples.
I played WoW for a couple of years when I was 18. I loved to create low-level characters to get the best gear possible (usually level 70).
My character acquired fame in the community because I was the one who arrange the events related to level 70 items. I really loved it.
A few years after WoW, I found GW2. I was totally hooked with World vs World (large scale PvP).
I didn’t know how to play on WvW, so I join a guild. After understanding how it worked, I decided to organize events where I teach new players the mechanics. These events became a huge success (80+ people on Team Speak) leading my guild to became one of the most stronger of the server.
Furthermore, these events were the seed to something more important. I propose a meeting with all the guild leaders to gather the entire server under one TeamSpeak. We create a 500+ people community with one goal; became the best Europe server on Guild Wars 2. We were able to be top 2 server various weeks. It was an amazing experience built by several people who made it possible.
Looking forward to the next MMO with such a PvP experience. Hopefully Camelot Unchained.
After I decide to learn about how people make choices, I create this blog.
The main purpose of the blog was to help people understand how consumer behave giving examples with Video Games.
Check this blog post to know more about it:
Marketing & Web Developer Consultant
Actually, I offer my services as a marketing consultant for any company looking to improve the revenue/leads. I am specialized in growth and copywritting.
I am looking for new strategies, technologies to understand better how people behave.
I hope you enjoy the content.
You can reach me at firstname.lastname@example.org.